Mark MacKenzie

As General Manager for, Mark MacKenzie leads the growth strategy for diversifying and optimizing products, audience and revenue for the brand. Prior to joining LoveToKnow Media, Mark was the Senior Director of Enthusiast Engagement at Bonnier Corp where he drove email marketing, SEO, analytics, audience development and social media strategy across a portfolio of 11 outdoor enthusiast brands. With over 20 years of experience across editorial, product development, analytics, social media, email and marketing, Mark has developed a unique ability to create a holistic view of consumer behavior that enables him to identify and implement creative solutions to complex challenges.